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About Us

Prady stands at the intersection of design and technology, offering consultancy services to a wide range of firms across various industries. We cater to an array of commercial clients, each with their unique needs and complexities. Our portfolio spans from large public institutions in Washington DC to dynamic, high-potential startups in Silicon Valley, California. Our versatility and expertise enable us to deliver tailored solutions that resonate with each client’s specific goals and challenges.

Please read more about our Federal Consulting Practice.

Our Team

We are a team of highly experienced and multi-faceted professionals. We are do’ers, entrepreneurs and all-rounders. That’s why the titles and designations do not quite match our profile.

Team Pradyot

Pradyot Rai

Designer / coach / Advisor

Pradyot Rai, founder, is respected as a highly creative, leading design consultant with a rare entrepreneurial flair. His command and understanding of every aspect of digital transformation and customer experience is unparalleled. Most importantly Prady llc is a trusted advisor and a change agent to all their selected clientele.

Rohit Panwar

Technology Chief

Legacy Modernization, Digital Transformation, Solution Architecture, Cloud Architecture, POC, Prototyping, Strategic Planning, Blueprints, Roadmaps, Release Strategy, DevOps, CI/CD pipelines, Cloud serverless architecture, Microservices, Micro Frontends, Performance & Tuning, GCP, AWS, Big Data, GraphQL, Data Streaming Solutions, Event-Driven Architecture.

Team Rohit Panwar 1

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Our Difference

End-to-End, Iterative & Deep Thinking

We can see the jungle and zoom in to the trees. For every opportunity, we train ourselves to understand the business, subject matter, industry & users to effectively understand the design, technology and business challenges. We focus on every problem from the perspective of big picture and try to get down to end-to-end journey for customers. We enjoy tremendous diversity of design challenges. This prepares us to comprehend the big picture, and accumulate the deep subject matter knowledge and know-how.

Open & Entrepreneurial

Our love for what we do is contagious — it makes the whole journey engaging. Not to repeat, but we deal with diversity — working with complex organizations with tricky problems, small startups with world changing ideas, and everyone in-between. This perpares us to be imaginative, entrepreneurial, open, flexible and highly opportunistic.
We truly believe in results, but we know that the processes that leads to the result is more fun and brings everyone together. We demonstrate openess to meet goals. Our methodology depicts the same — openness, inclusion and effective communication. We often use workshops, design sessions, co-creation & rapid prototyping and group activities to solicite ideas and promote openess.

Focus on Learning, Results & Fun!

We practice and believe we are only as good as our last project. We do not fear failure, but from not learning from the tough challenges. We seldom take a project that doesn’t offer freedom, openness and learning.
We are passionate about learning and focused on the end results. One of the unique elements of our engagement is to learn from the project and also help the client learn from us while enhancing their capabilities. This helps us be a positive catalyst, drive tangible change and break the deadlocks. We help our customers and partners with niche design & strategic thinking. We are small, yet carry a pool of highly qualified Designers & Consultants.

Focus on Learning, Results & Fun!

We practice and believe we are only as good as our last project. We do not fear failure, but from not learning from the tough challenges. We seldom take a project that doesn’t offer freedom, openness and learning.
We are passionate about learning and focused on the end results. One of the unique elements of our engagement is to learn from the project and also help the client learn from us while enhancing their capabilities. This helps us be a positive catalyst, drive tangible change and break the deadlocks. We help our customers and partners with niche design & strategic thinking. We are small, yet carry a pool of highly qualified Designers & Consultants.

Our Founder

OUR FOUNDER

Our founder is an exceptional consultant, advisor and thought leader in the area of Digital Transformation, Customer Experience & User Experience Design. He coaches his team, partners with customers in the topic of Design & Architecture, Product Identity & Branding, Innovation & Creativity, Communication & Strategy.
Read more about Pradyot Rai. [Linkedin]